Job Description
Job Description
Job Description
Chief Marketing Officer (CMO)
Location: New York, NY
About the Company
Our client is a rapidly expanding commercial finance platform that helps small and mid-sized businesses secure tailored financing solutions through a broad network of lending partners. The company is focused on simplifying access to capital, delivering a high-quality customer experience, and developing long-term relationships with business owners and referral partners.
As the organization continues its national expansion, the company is seeking a seasoned marketing executive to establish and scale a sophisticated marketing function. This individual will play a critical role in driving customer acquisition, expanding referral channels, elevating the company's brand, and creating a scalable foundation for continued growth.
Position Overview
- The Chief Marketing Officer will have full ownership of the company's marketing strategy, infrastructure, and execution.
- This is a highly hands-on executive role with direct responsibility for revenue-generating marketing initiatives, including customer acquisition, referral and broker development, brand positioning, digital marketing, content, demand generation, and performance marketing.
- Candidates must have senior-level marketing leadership experience within alternative lending, fintech, commercial finance, SBA lending, banking, business lending, or a closely related financial services environment.
- A strong understanding of the commercial finance landscape, lead generation strategies, broker/referral channels, and small-business customer acquisition is critical to success in this position.
Key Responsibilities
- Establish and drive the company's overall marketing strategy in support of revenue and growth objectives.
- Build, develop, and manage a high-performing marketing organization.
- Recruit, coach, and retain marketing talent while effectively managing outside agencies and strategic partners.
- Work closely with the executive team to translate company objectives into measurable marketing initiatives.
- Create meaningful KPIs, performance metrics, and reporting infrastructure across all marketing functions.
- Develop and oversee customer acquisition strategies across paid search, paid social, SEO, organic social, email, SMS, affiliate programs, referral channels, content, display, and video.
- Lead the company's brand positioning, digital presence, website strategy, CRM marketing, conversion optimization, and marketing analytics.
- Collaborate with Sales leadership to improve lead quality, sales conversion, and overall funnel performance.
- Monitor and optimize key business metrics including CPL, CAC, LTV, ROAS, conversion rates, attribution, and marketing-driven pipeline.
- Identify and cultivate relationships with industry associations, referral sources, strategic partners, media organizations, and technology providers.
- Evaluate emerging marketing technologies and AI-driven tools that can improve efficiency, targeting, personalization, and customer acquisition.
- Establish scalable marketing processes and infrastructure to support continued geographic and revenue expansion.
Required Qualifications
- 10+ years of progressively senior marketing experience.
- At least 5 years of experience managing and developing high-performing marketing teams.
- Executive-level marketing experience within alternative lending, commercial finance, business lending, SBA lending, fintech, banking, equipment finance, working capital, or a commercial lending marketplace.
- Demonstrated success scaling marketing organizations and supporting high-growth businesses.
- Experience overseeing multi-million-dollar marketing budgets.
- Strong working knowledge of Google Ads, Meta, LinkedIn, SEO, CRM platforms, Salesforce, HubSpot, analytics, attribution platforms, marketing automation, and emerging AI marketing technologies.
- Proven ability to connect marketing strategy directly to revenue, pipeline, and customer acquisition.
- Strong analytical, strategic, and operational leadership skills.
Preferred Qualifications
- Background marketing financial products or financing solutions to small and mid-sized businesses.
- Established relationships across the commercial finance and alternative lending ecosystem.
- Experience developing ISO, broker, affiliate, or referral partner acquisition channels.
- Track record of taking a brand from an early-stage platform through significant national growth.
- Experience managing multidisciplinary teams spanning creative, content, digital marketing, demand generation, and performance marketing.
- Experience developing and optimizing multi-channel acquisition programs in highly competitive financial services markets.
Compensation & Benefits
- Competitive executive-level base salary
- Performance-based incentive compensation
- Medical, dental, and vision coverage
- Paid time off
- Professional development opportunities
- Collaborative, fully in-office work environment
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